Users will soon have a fresh option that permits them to reduce the amount of AI-made media appearing in their feeds. This move comes as the service disclosed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread launch. This development comes amid a surge in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on a popular video site only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a term for substandard, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that many people enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service disclosed that there are now over a billion videos on its network tagged as artificially created. Collectively, in excess of 100 million videos are submitted to the app every day, making AI content a minor part of its total content library.
How to Adjust Settings
Members will be able to limit or boost the level of artificial media they watch by accessing the “manage topic” setting in the platform and selecting AI-made media. Further subjects that currently be modified under the setting include news, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules oblige creators to label “realistic” AI-generated content, and it bans dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the platform will henceforth apply an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from seeking to bypass the tagging system.
Responsible AI Funding
The platform is furthermore introducing a $2m AI literacy fund for experts and organizations to develop educational content about responsible artificial intelligence. This initiative will support charitable organizations dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, following controversy over proposals to lay off numerous content moderators in the UK. The company is expected to reduce hundreds of positions in its content moderation division in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The platform announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
